We are all familiar with the success of Barack Obama Internet surprising – the money that is the social network is raised, the elections that he won.

But what really made a difference that online? What can you learn from BO-line phenomenon.

Well, one of the most important lesson is this: He connects. When a person who has signed a contract for its social network, which were promptly responded with a series of media messages convey the personal message of thanks andcontributions.

All those who joined would receive targeted e-mails and phone calls. They were treated with state-by-state region. In other words, the connection is made at the local and immediate. The relationship is cemented, the personal approach is emphasized.

While the network is wonderful, "Reach Out" for large numbers, may be a bit 'impersonal and you can see, is clearly a device for mass media. But how do you balance a personal e-mail or phone call (andNever forget the power of personal calls, which have been overlooked in online marketing), then a powerful connection is established.

Mucus that Obama's tactics also serve in a personal area network – a little 'as an affiliate marketing program where contact with their own lists used for voters in key swing' of the battlefield. " It is a very strong message in the Obama camp, because it is one of the most powerful ever used the means of creating connections – staffConcerned.

With the Obama iPhone application, for example, people were unable to Obama is not only nothing new, but breaking into personal networks, which are very powerful.

Good Scott Stein, the guru behind Obamamobile campaign, said the program has collected thousands of additional contacts and within a week after launch, the tool broke into the Top Ten free download on iTunes. And 'true iGolf, a new release.

So Lesson Connection – Lesson Obama, if you want- To link a personal and effective all the means used to their best effect.

He president. You can create an online guru.