March 20th, 2010The real secret to understanding web statistics
Understand what the visitor to your site are important information. If visitors are coming for a product to buy, but the vast majority of the spot when they go to a specific page in the ordering process to exit, you should know. It may be that this page is confusing or difficult to use. Fixing may be sold, an increase of 200%. This is just one example, there are many reasons why you want a detailed analysis of your site.
Most web hosting services offer aState-package, which can be studied. If you're not sure where it is called your hosting service and ask them. The statistics are an important part of tracking your marketing progress. If you do not have access to a site statistics package that can help in this sector. Get a count how many visitors you have any shows. You will miss important information that can help strengthen weaknesses in your site.
A good website hosting service offers traffic logsGives a valuable insight into traffic on a website from various sources, such as search engines, directories and other links.
Unfortunately traffic tracking provided by web hosting services is often in the form of log files first traffic or other difficult to understand cryptic formats. These logs are basically text files that the events described on the site. E 'literally impossible to use the records tounderstand what they are doing to your visitors. If you do not have the patience to go through the huge traffic logs, not to choose a traffic sign package would be a good idea.
Basically two options available to you and that is: the use of a log analysis package or write on a remote hosted traffic logging service. Remote-host of a traffic logging service may be easy to use and are generally the cheapest of the two. WebTrends Live and Link Hits istwo good, remotely hosted, traffic monitoring services worth thinking. However, WebTrends Live is a more complex system, and is suitable for e-commerce sites largest. "Super" is another recommended traffic logging service.
These services do not use log files. Usually a small fraction of the code is inserted into each page you want to monitor. When the page is requested, the information stored on the remote server in real time to display graphs and tablesshape.
Log analysis packages are typically expensive to buy and complicated to configure. Addition to commercial packages are also a couple of free log analysis packages, such as analog.
A good traffic logging service would be statistics show:
– How many people visit your site?
– Where are they?
– How people find your site?
– What is the traffic coming from search engines, links to other websites, and othersources?
– What keyword phrases they use to find your site?
– Which pages are the most intense – what information are visitors most interested in?
– How visitors navigate your site?
Knowing the answers to these and other fundamental questions is essential to make informed decisions for maximum return on investment (ROI) on your website investment.
The most important aspect of tracking visitors to your websiteanalyzing all the statistics you get from your tracking software. The three main statistics that show the general progress are hits, visitors and page views. Hits are tracked when any picture or page loads from the server on the browser of a visitor. Hits, but can be very misleading. This is a completely irrelevant statistic for your website.
The statistic, which is probably the most important for a Web Page Views / Visitors. It gives a good indication of two things.First, how many people come to your site, and secondly, how long you stay on your site. If you have more than 250 visitors and 300 page views, it is possible that visitors have a view more than one page on your site and then leave. In general, if you do not have 2 page views per visitor, then you may want to update the content on your site so that visitors will stay longer.
If you look at the number of visitors is necessary to increase both the number of page views per visitor increasingSo keep up the good work! Always in search of these statistics as a barometer of how the overall design of your website as a marketing and take possession.
Also, after a search of a good state is a unique visitor. When someone visits your site, which will not meet category unique visitors, 'he added in case of return. This is a good way to get new visitors to your site.
Page views is a good indication of how "sticky" your website. A good statistic to maintain, has divided opinions fromthe number of visitors you have. These statistics give you a good idea if the content is interesting and if your visitors on your site for a long time and surfing.
Some people are intimidated by the traffic statistics (mostly because of the huge amount of data), but should not be. While there are many highly specialized statistics that can be used more in-depth traffic analysis, the areas mentioned above by itself can providevaluable information about your visitors and your website performance. Remember that these data are available for a reason. It is up to you to use it.